BRANDING

I see visual identity as a living system that translates a brand’s values, personality, and purpose into form, color, typography, and visual rhythm. Through a sensitive yet strategic approach, I develop graphic universes that help brands connect on aesthetic, conceptual, and emotional levels.

I’ve worked with both emerging and established brands in identity-building, logo redesign, and brand evolution processes — always aiming to create visual systems that are coherent, distinctive, and built to go beyond trends.